There are people out there who grow Facebook pages for the sake of having them. I’ve seen dozens that center themselves around a concept and grow into something larger.
If you have a Facebook page with some level of following, with or without a website attached, there are a lot of ways to make money. Frankly, it’s easier to start with a Facebook page and build a monetized site than it is to start a site and try to build a Facebook following from it.
Here are our tips to monetize your Facebook page:
1. Optimize Your Site for Mobile Devices
Over 50% of the traffic that browses Facebook every day is mobile traffic, which is why it is so important that if your Facebook links to an external site that it is optimized for mobile. If you can capitalize on a mobile audience, you can find quite a bit of success.
One of the best ways to ensure that your traffic from Facebook stays on your site and converts is to have a responsive site. This means that no matter what device a user is on your website adjusts and gives the best user experience.
2. Sell Digital Content Directly
The first option to monetize your Facebook page is arguably the easiest. The simplest example of this is pretty easy to describe. Promoting an eBook on your Facebook page is a great way to keep your audience engaged and connect across your various websites.
If you have plenty of content to distribute, Facebook makes a great platform to sell your wares. EBooks are easy because Amazon and Barnes and Noble both have distribution platforms which you can take advantage of and the best part is that Facebook integrates very easily with most external platform.
Big brands: Learn how this small skincare startup used multi-channel campaigns to dramatically increase visibility and activate new followers.
3. Send Traffic to Affiliate Marketing Sites
This is another option you can use to make money by advertising on Facebook, but you will need to be a part of an affiliate network. If you are influential, joining an affiliate network should not be a problem. Having the ability to reach a lot of people is very beneficial and many brands will take notice. Once you are a part of an affiliate network, just posting a link will be enough to gain attribution for your contribution. This is very easy to set up and use, many systems have built-in tracking available. Many brands have affiliate networks in place which they use to manage their affiliates and track the sales or traffic you are able to drive.
4. Sell Products through a Facebook App Store
Facebook apps have fallen somewhat in the last few years. They’ve been slowly moved further and further down the sidebar and there’s not as much room up top for them as there used to be.
That’s not to say you can’t still use them. All you need to do is set up one of the many Facebook commerce apps. Pick one and use it.
5. Sell Products through a Website
The exact same concept as above can be applied to setting up your own storefront. You have two options for this; you can either set up a hosted solution, or you can use an e-commerce system. The latter is more expensive but a lot more customizable and better for SEO in the long run.
Promote products and link your audience to the product page, that sort of thing. Paid ads will help a lot here, because there’s not of leeway with promoting organic posts.
6. Promote Products with Exclusive Facebook Offers
If you’re selling products, you can do more than just post “hey, have you see X product? It’s cool you should buy it.” You can incentivize the traffic and conversions. All you need to do is run offers. The organic way of running offers is to simple create the offer for a limited time on your site and promote it on Facebook. The alternative method is to use the ads system on Facebook to run offers. Either one will work, or you can use both if you want.
Need a tool to help with your Facebook offers? Check out how Sideqik helps brands take their social to the next level.
7. Sell Products through a Third Party Service
You can design and sell products without having to do any of the product manufacturing, shipping, inventory, upkeep, or anything else. If you are a creative, one example is to begin putting your art on various products and selling it. There are multiple sites which allow you to create easily print shirts, phone cases, or socks and sell them. It’s pretty simple and it’s a route that a lot of midrange Facebook pages take.
8. Promote a Local Event with Your Vendor Presence
If your Facebook page is focused around a geographic location, it will be a great opportunity for you to engage with and bring in outside brands and businesses to get involved with your brand. You can drive a profit in a few different ways from this. One of them is to set up a vendor of your own at the local event you’re promoting so that by promoting the event, you’re also promoting yourself. Get more people to attend the event, and more people will find you there, resulting in more sales.
9. Sell Your Services Growing a Page
So you’ve grown a Facebook page to its current level, and you’re achieving some amount of success. Others would like to reach that success. It’s time to share your skills. You can sell a service where you write up a plan of action. You can come in and manage things for an ongoing price if you are successful there are many options to make others successful.